- One-way links - These are links from a website that is not your own. Also referred to as third-party websites, these sites place a link from one or more of their web pages to your website. Google values one-way links above all else. One-way links are incredibly powerful (if they are quality links) because you are receiving a vote from an independent third party.
- Reciprocal links - When you exchange links with another website, commonly referred to as swapping links, you are providing a link to their site (from your own) in exchange for a link from their website to yours. Reciprocal links are valuable, but not as valuable as one-way links.
- Three-way links - Three-way linking is when you partner with another website (site B) and provide a link from your site (site A) to their site. In turn, they provide a link from another site they own (site C) to your site. This form of link building is ideal because it results in a one-way link from a third-pary website.
Friday will be Off-Page Optimization - Part Two: What Sites Should You Be Getting Links From
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