Off-Page Optimization - Part Two: Which Sites Should You Be Getting Links From?

Now that you know the importance of links, the first question you must ask is where you should be getting links from. There are a variety of strategies to apply here. The most effective way to identify the right sites to get links from should be based on who is linking to your competition which is defined by who outranks you on Google for your identified search term. This is a very important strategy and one that is frequently overlooked. You should be evaluating who links to the #1 search result in Google for the keywords or keyword phrases you are optimizing for and try to acquire links from the same websites.