A meta tag is essentially a label that you give to your web page. Although there are quite a number of different types of meta tags I will just discuss the most common ones. These "tags" or labels are essential for helping the search engines understand the name of your website's pages, know what information the pages contain, display a small description for search engine result listings, and understand how to treat each page when indexed.
Meta tags are important because different search engines weigh the information in these tags differently. It is believed that Google uses them in relation to other factors, ensuring consistency and validating page rank. It's good practice to make sure that your meta tags are complete, accurate, and up-to-date!
Make sure that each page found on your website has its own unique set of meta tags!
There are four primary meta tags. These tags include the Title tag, Description tag, Keywords tag and Robots tag. More meta tags exist but these are the basic ones you'll need to use when thinking about improving your SERP's.
I will be posting a new blog every Monday and Friday, at minimum...Please check back Monday for a posting called On-Page Optimization Part Two - URLs, Formatting and Internal Linking!
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